Lions Clubs Egypt
Social Media • International Nonprofit Organization
I started by getting to the heart of what Lions Egypt actually does and what makes its work meaningful. From there, I developed the content and creative direction, turning different initiatives and community stories into simple, relatable ideas people could connect with. I worked on creative concepts, content angles, visual directions, and campaign ideas to give the brand a clearer and more engaging voice on social media.
We gave Lions Egypt a more human and recognizable presence on social media one that didn’t just talk about initiatives, but showed the people, stories, and meaning behind them. The content became easier to understand, more engaging, and more capable of communicating the real impact of the organization’s work.
