Lions Clubs Egypt is part of a global network of people who come together to serve their communities and make a real difference. With many initiatives, causes, and activities happening under one organization, the challenge was to make all of that feel clear, relevant, and engaging on social media — without losing the human side behind the work.

Horus Academy Industry Professional Training & ISO Certification My Role Social Media Strategy & Creative Direction

I worked with Ahmed AlShaer Legal Group to build its marketing direction from the ground up. I started by understanding the business, its services, audience, and how people actually choose a legal service. From there, I developed the strategy, built the social media presence, and created an internal system that connects marketing with the website, campaigns, leads, and business development.

I led the brand from the creative direction to the final execution, shaping how the brand looks, feels, and communicates across its content and social media presence.

Complete brand strategy, visual aesthetic guidelines, and multi-channel launch campaign for clean botanical skincare.

MediZen is a pharmaceutical brand with a portfolio of different healthcare products, including Fowgo and Gincostazen, each addressing different health needs and requiring different communication angles. The Challenge The challenge was not only to build a stronger social media presence for MediZen as a pharmaceutical brand, but also to communicate its different products in a way that felt relevant, clear, and engaging. With multiple products under the same brand, the content needed to balance two things: - Maintaining a consistent MediZen brand identity - Creating different content directions based on each product, its health topic, and its audience The goal was to move away from purely traditional pharmaceutical communication and make healthcare topics feel more connected to real-life situations and everyday concerns.

World Bridge Travel Agency offers local and international travel experiences and packages. The challenge was to make the brand’s social media feel more exciting and relevant, instead of simply posting destinations and prices.

AZM Platform is an Oman-based platform focused on tenders, projects, and contracts. The challenge was to find a fresh way to present a complex B2B business on social media and make it easier for the audience to understand and connect with.

Strategic social media management, daily content calendar production, and interactive community nurturing.